Squishy-soft skincare,
made deliciously natural

Nourish. Glow. Love.

Small-batch oils and soap crafted with arnica, aloe and real loofah. No harshness, no filler. Just ingredients your hair and skin actually crave.

  • Nourishing
  • Glowing
  • Playful
  • Natural
  • Colorful
  • Indulgent
Nourish Glow Love Cruelty free Small batch 100% natural
What's inside

Why Yum's

Self-care should feel good. And be good. Yum's makes small-batch self-care for your skin, body and hair: simple formulas, thoughtfully chosen ingredients and products you'll actually look forward to using. Handmade in Pakistan. Made for everyday Yum.

SMALL BATCH

Made in intentionally small batches.

THOUGHTFUL FORMULAS

Every ingredient has a reason to be there.

EVERYDAY SELF-CARE

Easy rituals made for real routines.

MADE WITH LOVE

Mixed, poured and packed by hand.

Good to know

Questions, answered

When does Yum's launch?

The first batch is being made now. Join the waitlist below and you'll get launch-day access before anyone else — plus a little something for backing us early.

How do I pay?

Cash on delivery, anywhere in Pakistan. We confirm every order on WhatsApp before it ships, so nothing turns up as a surprise.

Is it safe for sensitive skin?

Everything is fragrance-light and built around calming botanicals. As with anything new, patch-test on your inner arm first and give it a day.

Is Yum's really cruelty-free?

Yes. Nothing we make is tested on animals, and neither is anything we buy to make it.

How long does delivery take?

Orders usually reach you within 3 to 5 working days. Free shipping on everything over Rs 2,500.

Meet the Founder

Our Story

Meet the Founder

Built by an ops girl who couldn't sit still.

After 12+ years of building businesses, teams, systems and operations, I somehow ended up building something completely different.

Yum's started with formulas on my kitchen counter, tiny test batches and a simple idea: make self-care products that feel good, look beautiful and earn their place in your everyday routine.

So yes, there are spreadsheets behind the soaps. And probably more SOPs than a self care business reasonably needs.

Read Our Story →
First batch

Be first to try Yum's

Drop your email for launch day access and a little something for the first batch of people who believed in us.

No spam. Just one email when we open the doors.